Two years later in March 2018, the company admitted that it does collect this data from some Android users via the Messenger app, claiming it did not mislead Vox because the journalists only asked about Facebook, not Facebook Messenger. In 2016, when Vox ran an article about PYMK, Facebook said it did not collect text and call data from users. It’s understandable, then, why people are suspicious, and why rumours persist. After her article was published, Facebook retracted the statement – claiming that the company only once ran a four-week test using location services for PYMK. In 2016, Hill reported that location services were “ one of the factors” Facebook used for PYMK after a company spokesperson confirmed this with her. “The one thing I have discovered in all my reporting on People You May Know is even the people who work there have little idea how it works, and as a result of that I’ve got very conflicting messages about it over the years,” says Kashmir Hill, a journalist who has reported on PYMK for nearly five years. The fog of mystery surrounding PYMK is so thick that even Facebook itself isn’t particularly clear on the issue.
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